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Changing Zomato’s Rating System
Starting with a small background, we have so far used a survey approach to rate restaurants for you – that is how you have seen each and every restaurant being rated on Zomato. Since we touch each...
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Comparison of user traction for Zomato’s BB, Android and iOS apps
We started experimenting with mobile phone apps in January 2011 when we launched the first ever “2.0” local search application for India. Since then, we have launched a series of apps for different...
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Zomato’s Guide to Awesome Marketing Techniques
Today, we will share our learnings on how to be a pain in the a**e of your customers. After all, your brand is above all and no matter how much your customers resist, you must shove your brand down...
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18 days in a Startup
I knew Zomato when it wasn’t even Foodiebay. I saw it grow from the outside. And finally, bitten by the start-up bug, I jumped on the foodwagon. My glistening new business card says “VP – Operations”....
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8 funniest job applications we’ve received at Zomato
So, we get around 800 job applications a day. We go through all of them. After all, we have hiring targets of around 2 people per day (yeah, my job is tough). While we are not able to reply to all...
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What are you made of?
Back in 2005, fresh out of IIT, I started working on a foodie startup with some good friends. Our families and friends were the security blanket for us. And we worked tirelessly to make the startup...
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Expanding into a new business? It’s never that easy.
Expanding into a new business vertical is not particularly easy. Your strength in an existing product (not an adjacency) definitely cannot define the success or failure of a new business. Case in...
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Perfect job application for a startup? Yessir.
There is such a thing as a perfect job application to a startup. While we have earlier posted about some of the funniest applications we have received, a few best ones also do deserve a mention....
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Zomato – update and what’s cooking?
We’ve had a great 2012 so far! Starting with cleaning up after the massive New Year’s ticketing initiative that we pulled off (which went very very well for us as an organization), we have further...
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Crowdsourcing our TV commercial
Calvin: You can’t just turn on creativity like a faucet. You have to be in the right mood. Hobbes: What mood is that? Calvin: Last-minute panic. During our first ever TV campaign during New Years Eve...
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Building brand ambassadors for your company
The key to creating a powerful brand is having very vocal brand ambassadors for your company. Looking at it from a traditional marketer’s point of view, this is one of the toughest things to achieve....
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Hire fast, fire fast? Laying out the rules.
“Mediocrity is a disease. Excellence is a habit.” – God knows who. If you have a startup that is doubling in size every quarter, hiring must be the most important part of your job. The pressure to...
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An attempt to create *the* food network.
Ok, this post should have been up a few days ago. Anyways, the big news is that Zomato is now social. What does that mean? We have always believed that Zomato needs to be a social product. The timing...
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Engineering the social features on Zomato
One of the things that I really love about Zomato is the sheer pace at which we develop and release features. It took us just over 2 weeks to enable social features on Zomato. The journey was packed...
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Monetizing editorial content? Stick to the basics.
Zomato’s almost 4 years old now. And our primary revenue model is advertising. Advertising from restaurants – yes, the very ones which you see, rate and review on Zomato. Being a local search...
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From Zero to Zomato in 4 years!
“Like Papa Wallenda said, ‘Life is on the wire, the rest is just waiting.’” – Mike McDermott, from the movie “Rounders” Four years can feel like a very short time when you are having fun. Earlier this...
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Revisiting Achilles’ Heel of the Internet – DNS
Every internet company has suffered a website outage as a result of poor DNS configuration once in its life. Microsoft suffered a big one back in January 2001, when their servers were not accessible...
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Going global? Here’s what we have learnt.
Earlier this week, we took a baby step towards becoming an international company by rolling out the Dubai section on Zomato.com. Incidentally, right before we made our Dubai section live, I read this...
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PR101 for startups
A lot of startups ask me for advice on PR. That seems like one of the biggest buckets of marketing for any new company. My general point of view here is to tell people to create a great product and...
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Improving the ratings system on Zomato
It’s been more than four years since Zomato started. Over these years, we have served about 55 million visitors on Zomato through our website and mobile apps. Zomato ratings have over time become the...
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